Based in London and inspired by London, Nadia Minkoff has been creating fashion accessories since 1988. Nadia creates timeless, feminine jewellery and handbags, and her style is constantly evolving to keep up with the trends while always making sure her pieces are original and affordable.
Nadia is always striving to achieve her aim of making her jewellery and fashion beautiful to see, lovely to touch and exciting to wear.
How did your brand begin?
Founded in 1988, I set out to create accessories that were born in and inspired by London. My goal has always been to create timeless, functional, well proportioned, go-to pieces. Never complacent I look to move with the times and to continually deliver top-notch designs that speak for themselves
Values are really important to us at JewelStreet. What are your core brand values?
I believe that every piece we create is original, feminine, tactile and always timeless. My team and I take great pride in our design integrity. We aim to create affordable, quality pieces for individual women.
Where do you get inspiration for your designs?
London, London and... London. And then anywhere else I travel to. Also, every exhibition I see, flower I buy, food I eat. I'm like a sponge, constantly drawing in inspiration.
How do you ensure your jewellery is ethical and sustainable?
All our jewellery is made in London, that way we know it's definitely ethical and sustainable.
Tell us about some of your most inspiring clients, or bespoke commissions.
Over the years we've worked with celebrities, fashion designers, High Street brands. We've accessorised films, ads and glossies. Most inspiring? Stylists who've commissioned us to create unique and often pretty wild one-off's, really gets the creative juices going having that freedom.
How do you want someone to feel when they wear your jewellery?
Happy, comfortable, special, sparkly. I think of jewellery as a little window into someone's soul, much like eyes. If they choose to wear what we make I hope it feels like it really belongs to them.
Do you work with any charities?
Yes, always have done. We donate our samples regularly to London charities to sell in their shop. We've given more pieces than I can remember to Children's charities, large and small, up and down the country.
Do you have any exciting future plans and where do you see your brand in 5 years?
Onward and upwards, we're launching our first range of fine jewellery in silver and gold vermeil in Jan 2019. Made in London, with the same ethics and our design sensibility... but serious.
What’s the best piece of advice you’ve been given? (And have you actually used it?)
The good thing about jewellery is that you can be experimental with your colours and go for it! Go with your heart and with the colour you love but wouldn't buy your clothes in. There’s no need to play safe when it comes to jewellery.
Where is your go-to meeting spot?
Anywhere that sells a freshly brewed cup of coffee. I LOVE my coffee but it has to be a serious coffee.
How do you ensure you’ve got a good work/life balance?
I don't, I have a terrible work/life balance as I work round the clock. But I do a lot of sport, that keeps me fit and focused and allows me the space to switch off from my work.