Pantone colour of the year in 2018 was ULTRA VIOLET, a colour labeled for its thought provoking shade. It communicated an air of originality and innovation… the kind of thinking that pointed toward a better future. But what kind of future was it alluding to?
Pantone colours influence trends, and these trends are not just limited to the fashion industry. The Pantone colour of the year can alter the direction of product development, catwalk styles, wedding themes, industrial design and more.
It has recently been announced that the Pantone colour of the year for 2019 is LIVING CORAL.
There are many factors that influence this choice, and it comes as no surprise to learn that environmental sustainability and conservation have risen to the forefront.
With Climate Change doubters hitting the headlines in 2018, it is fair to say that environmental preservation has become a politicised minefield. Real issues have become overshadowed, and the coral reef is one ecosystem that is suffering because of it.
The title “Living Coral” is an ironic one.
Coral reefs are dying all around the world. Plastic pollution, over-fishing, and rising ocean temperatures are just a few of the many factors contributing to the depletion of this ecosystem.
In August this year, National Geographic stated that “half of the Great Barrier Reef has been bleached to death since 2016”.
Not long after, The Guardian reported that imminent record breaking heat waves may cause another coral bleaching event like the one seen in 2016-2017.
No wonder this colour has been embraced as a sign of change, and as a signal to promote biocentric thought. Perhaps Pantone have chosen LIVING CORAL to counteract the doom and gloom of the current economic, social and political climate.
Take a look at these Spring/Summer 2019 catwalk looks that champion the LIVING CORAL hue. Bright for the fight should be the motto of this colour hue. We will wear BRIGHT in the FIGHT against climate change.
How can we stop coral reefs from turning into Graveyards?
If we don’t act soon, the entire coral ecosystem will become barren and skeletal. It is time that we place as much importance on the oceans as we do on land.
The LIVING CORAL colour provokes the sense of urgency that is needed in order to protect the environment.
The colour is dichotomous. It is full of life and energy, but is also serene and still. These punctuated moments of stillness and isolation are incredibly thought-provoking.
As humans, we have an innate, palpable and vivid connection with nature. Our engagement with both local and global hydrospheres is linked to our sense of self. What kind of person are you? What values does your society promote?
The first step in helping the coral reefs is to support the right businesses that promote change. Here at JewelStreet we champion independent designers from all walks of life. Many of the handmade jewellery pieces that we feature are eco-conscious.
How to style LIVING CORAL in your day-to-day life...
When picking my own jewellery, I often ask myself one question. Is there a way that I can be environmentally conscious at the same time as looking and feeling confident in my style?
Like many of you, I also feel pressured by the impossible eco-standards that we see everyday. You don’t have to become vegan, wear second hand clothing and ride a bike everywhere with immediate effect! Going sustainable won’t happen overnight, but we can take small steps to move towards a better future.
I think that the jewellery I wear defines my legacy, and I want it to be a good one. Who’s with me?
Here are my top jewellery picks inspired by the Pantone colour of the year for 2019.