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Infinity & Co: Behind The Designs

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Sophisticated jewellery brand Infinity & Co is renowned for handcrafting designs that not only epitomise high quality, but also remain affordable and accessible to all. Each and every piece exudes a classic and timeless feel, meaning that they are incredibly versatile and can compliment a number of different styles and outfits.

Infinity & Co take inspiration from various locations around the world. Notably, one of their biggest design influences is Allerton Castle in North Yorkshire. It’s classic, timeless and Gothic architectural qualities have been admired to this day, and Infinity & Co have carried this timelessness and beauty through into their intricate jewellery designs.

No matter what the occasion, Infinity & Co have something stylish and elegant for you to wear. From beautiful pendants, rings, bracelets, and earrings that feature the finest simulated diamonds and synthetic stones, there is plenty for you to choose from.

Infinity & Co

 

How did your brand begin?

I founded Infinity & Co in 2014 having spent many years building brands in more 'corporate' environments, but became frustrated that the constant drive for profits was at the expense of key values that were important to me. Determined to create jewellery collections without compromise, Infinity & Co was born.

Values are really important to us at JewelStreet. What are your core brand values?

Infinity & Co stands for affordable luxury, and I believe we have the perfect mix of high quality jewellery with exceptional value. I want our customers to be pleasantly surprised when they see the price of the piece they have fallen in love with.

Where do you get inspiration for your designs?

Our home is the beautiful Allerton Castle in North Yorkshire and I gather much of my design inspiration from our incredible home and its grounds. Travel also plays a major part in my life with design inspiration taken from all over the world.

  Infinity & co   Infinity & co     Infinity & co 

How is your jewellery made?

We use exactly the same techniques when making our collections that you would find if you were buying fine jewellery, the only difference is we use AAA grade simulated diamonds and plate the jewellery in precious metals which give us our handwriting.

How do you want someone to feel when they wear your jewellery?

We want our customers to love their jewellery. Infinity & Co gives them the opportunity to 'pretend' or wear it alongside their fine jewellery in order to add newness at affordable prices.

If you could only wear one piece from your collection, what would it be and why?

With new collections being developed all the time, I'm constantly changing my favourite piece of jewellery. I love wearing our latest collections but often find myself drifting back to old favourites which emphasises the timeless nature of our designs.

How do you ensure you’ve got a good work/life balance?

Because I love what I do, and it doesn't feel as though I am actually working most of the time. I often try to take the children with me on international business trips which helps me to keep a good work/life balance, and maybe to train a future CEO in the making!

   Infinity & co   Infinity & co   Infinity & co

What's your favourite quote?

I am inspired by Richard Branson and what he has achieved with the Virgin brand despite being dyslexic. One of my favourite quotes of his is "train people well enough so they can leave, but treat them well enough so they don't want to".

What meal is your signature dish?

I love cooking and trying out new recipes with lots of international influence, but I think if you ask my family what my signature dish is they would all agree it is a traditional Sunday roast.

Desert island books - which 3 books would you love to have on a desert island?

The thought of being on a desert island away from my phone charger fills me with dread, but if I had a couple of novels by Jane Green - one of my favourite authors - I could become distracted for a few hours.

Favourite series to binge-watch on Netflix?

To relax I love spending time with my partner Neil, my two young boys Mackenzie & Cameron and walking Bailey the dog. But in the wintertime when the nights draw in I love to binge watch Suits, and my favourite characters are Donna & Louis.



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