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In conversation with Sophie Kerr from Jewel Heist London

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Jewel Heist

Jewel Heist London know how to give a woman luxury. This London-based jewellery brand prides itself on crafting affordable diamond-simulant jewellery that retains the glamour and luxury of fine jewellery. Jewel Heist is made up of a dynamic team of creators, designers and manufacturers that specialise in recreating traditional and classic designs for the modern woman.

Jewel Heist use only the best quality materials to create their jewellery. They have invested heavily in modern technology, like CAD design and 3D casting moulds to design their pieces. They still use traditional jewellery making techniques and craftsmen to set their stones and add the finishing touches to their stunning pieces.

From gorgeous marquise cut studs to heart-shaped crystal necklaces, if you love the style of Old Hollywood actresses and diamond icons like Elizabeth Taylor, you will fall in love with this brand. We conversed with CEO of Jewel Heist Sophie Kerr, discussing the admirable roots of her brand and the work that goes into making the stunning jewellery. Immerse yourself in the glamorous world of jewellery with Jewel Heist.

 

Jewel Heist

 

How did your brand begin?

I used to work on Bond Street with some fantastic jewellers and I wanted to adapt some of the beautiful designs I was working with for a more affordable budget.


Where do you get inspiration for your designs?

From a big mix of places, things I saw working on Bond Street, the V&A, Instagram, clothes, architecture...


How do you ensure your jewellery is ethical and sustainable?

By keeping a close eye on it all! We opted not to be a fast fashion type of business so we can keep a closer eye on how our items are produced and we only work with sustainable, man-made stone suppliers, including Swarovski for our coloured stones!

Jewel Heist London

Are there any celebrities you would love to see wearing your designs?

Lots! Our designs are all about the sparkle so could definitely see our designs in a red carpet situation!


If you could only wear one piece from your collection, what would it be and why?

The Fortune 5 Carat Radiant Cut Ring. It's just so sparkly and fun!


Do you have any exciting future plans and where do you see your brand in 5 years?

Lots! We started out as made to order and are moving over to keeping stock - and we have lots of new designs up our sleeves too!


What's the best piece of advice you've been given? (And have you actually used it?)

'You aren't superwoman' Essentially to manage your expectations of yourself! I have definitely started listening to it more over time.

Jewel Heist London

How do you ensure you’ve got a good work/life balance?

That has been very tough, mostly by listening to my family!


Which 3 current or historic figures would you have over for a dinner party and why?

The Queen, Oscar Wilde, Stephen Fry and Elizabeth Taylor!


Favourite series to binge-watch on Netflix?

The Crown!

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