Casey Fuchs’ produces intricately designed pieces with a distinctive character; each piece is made with passion reflecting the brands core beliefs of diversity, responsibility, quality, and longevity. And the beauty of his designs? They can be effortlessly pulled off by anyone.
Casey Fuchs creates his jewellery using a combination of simple tools and cutting-edge techniques - a daring combination of modern contemporary meets traditional. Casey’s rings are crafted traditionally, while his necklaces are made with the aid of 3D printing technology. All of the pieces sold under his eponymous brand are made using precious materials ethically and sustainably sourced and produced in Germany.
Let’s get to know the man behind the brand.
How did the Casey Fuchs brand begin?
It all started when I met a girl on the train in New York. She was the store manager of a popular jewellery brand and gave me a pendant as a present before leaving the city. Once I came back to Berlin, everyone asked me where I got it from, so I decided to make my own and got hooked on making more.
When did you first fall in love with jewellery and knew you wanted to become a designer?
I always liked jewellery because it can be passed down to many generations after. I inherited a couple of things from my grand- and great grandparents which will probably last forever and tell stories of the past.
Values are really important to us at JewelStreet. What are the core Casey Fuchs brand values?
Passion, diversity, responsibility, quality and longevity.
Where do you get inspiration for your designs?
People closest to me inspire me the most, as well as my travels and antique or vintage pieces my family passed down to me, as well as things I find at markets. I'm always changing and evolving, and so is my jewellery.
How is your jewellery made?
Most of my rings are made by hand in my studio. The pendants however are designed in 3D, printed and casted to ensure a high level of detail.
Are there any specific manufacturing/crafting techniques you use?
I love making things with simple tools, they give my jewellery character. Using a basic setup also enables me to get creative and work with what I have. My 3D designed jewellery however is made using fancy technology: I like the combination of both.
How do you ensure your jewellery is ethical and sustainable?
I try to buy as much recycled silver as possible but everything else I source and produce is made in Germany under fair conditions. I only buy certified gemstones and sometimes get them myself when travelling, so I know exactly where they're from.
Can you recall a particular moment with a client that will stay with you forever?
One of the best encounters so far was when I ran into one of my best clients from Poland in a bar in Berlin. He recognised me from Instagram, walked up to me and told me how much he liked my work. We ended up drinking a few shots together.
If you hadn't become a designer, what would you be doing?
I studied Fashion & Branding at the Amsterdam Fashion Institute and ended up working as a brand consultant for small and large brands, also organising huge events and working with influencers. I'd probably still be doing the same thing.
Do you work with any charities?
I used to in the past but ended up supporting a few individuals and projects through my own travels and network. This is to ensure that all the money I make for charity ends up in the hands of those who really need it.
Do you have any exciting future plans and where do you see your brand in 5 years?
My plan is to expand my collection, outsource some of my production and become a social business where a noticeable percentage of my profits are donated to those who need support.
What's the best piece of advice you've been given? (And have you actually used it?)
There's three pieces of advice that will probably stay with me for the rest of my life:
1. One step at a time.
2. Be thankful for what you have.
3. Don't compare yourself to others.
If you could travel to one place in the world right now, where would it be and why?
To the edge of space because I'd love to see our planet from above. I think it would be life changing.
What drew you to JewelStreet?
I was approached by JewelStreet and didn't want to miss out on a great opportunity to grow.
What music do you play in the studio whilst you’re working?
Usually old school Hip Hop, RnB and chill House music.
How do you ensure you’ve got a good work/life balance?
Working in my studio is relaxing but it can get lonely at times, so I meet up with family and friends, spend time outside the city and travel whenever I get the chance
Which three current or historic figures would you have over for a dinner party?
The Dalai Lama, 2Pac and Nikola Tesla
Winding down after a day in the studio is sometimes difficult for a designer, what do you do to help this process?
In order to relax after a long day in the studio, I tend to go outside and meet friends for dinner and drinks. I also like to hang out in parks or sit by the canal with a bottle of wine, good company and portable speakers.
Favourite series to binge-watch on Netflix?
Stranger Things, Breaking Bad and The Alienist